The first ad I chose was Visa.
I chose this ad because I believe the hook is the midriff, and the
exposed tattoo. I don't think I would know what the ad was about if the
logo and the card wasn't present. I guess using Visa to get a tattoo is a
vice, hence the baby devil tattoo. This ad is definitely targeted for
the younger generation, since tattoos is one of the things people spend
their money on. I can see this ad being used is a magazine for people
who are into tattoos, but I can't see it in Good Housekeeping. If
the tattoo was in a different location it would still sell, but
probably wouldn't catch the attention like showing off a midriff would.
Wednesday, April 11, 2012
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